.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, the moment accustomed to snagging billions in venture capital every year, have actually reared nearly $360 million so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That downturn is due to market concentration, increased regulative pressures, and economical uncertainties.ADWEEK spoke with five VCs who continue to acquire adtech providers, even with these problems, regarding what they are actually seeking and also what they prevent. Possibly unsurprisingly, these clients are targeting possibilities in privacy-focused innovations and also industry-specific regions such as hooked up TV.